The iconic Nokia 3310 was a global hit when it launched in the pre-smartphone days of September 2000. And now the iconic Nokia 3310 is back. The company has relaunched this iconic model almost after 17 years. The updated version of the early noughties icon, famed for its seemingly indestructible qualities and known for its simple design, was launched at Mobile World Congress (MWC) 2017 held in Barcelona on Sunday.
The rebirth of the majestic Nokia 3310 – Back in 2000, the brick-like device could do nothing more than make calls, send texts and wake you up in the morning with the world’s loudest alarm – is joyful news for hipsters and technophobes alike.
The relaunched 3310 is produced by new mobile firm HMD Global, which licensed the Nokia brand last year.
The new phone will be available in Europe for 49 euros and while prices for other regions have not been announced it is expected to be in a similar bracket.
“Our new portfolio combines these classic Nokia hallmarks with a best-in-class Android performance and a new level of craftsmanship. For the Nokia 3310 we just couldn’t resist. We wanted to reward loyal Nokia phone fans and make a statement that rich heritage, innovation and modern design can go hand-in-hand. Fundamentally, it is about making sure that right across our portfolio we are delivering this pure Nokia experience.”
Juho Sarvikas, Chief Product Officer of HMD Global, said.
The existence of the simple feature phone had been leaked earlier this month. The modern variant comes in a new sleek design and comes with a full set of physical buttons.
Modern handset is lighter and offers a massive leap over the classic 3310, the screen has colour. A colour screen was expected as monochromatic displays with different vibrant colours including red, yellow, matte grey and dark blue. The new phone comes with a 2.4 inch QVGA display, with a pixel density of 120 ppi. HMD has said the polarized and curved screen window, so that it has a better readability in sunlight.
The new device comes with a 2 megapixel rear camera and a LED flash. HMD says the camera can be used for “simple snaps” so don’t expect high resolution masterpieces. Tragically for social media enthusiasts there is no front camera for selfies on the new phone.
The old model continued working for up to two weeks if you were lucky. The new one is apparently going to be able to last for a month if left on standby. The new 3310 harkens back to the good old days. “Remember when you could leave the house without a charger?” says the product’s official site. The phone comes with a humongous battery life that features 22 hours of talk time and a full month on standby based on a single charge. Battery life is the biggest selling point.
Moreover, HMD has even included a modern Snake game on the handset. In a fun throwback feature, the new 3310 features a new version of the game Snake. Remember Snake, that simple four button game that used to be an addictive time sink, well it is back. The new version will keep its simple 2D game-play but The classic Snake game can now be played in colors to make it more fun.
The phone will have a new feature which will enable users to charge it with a micro-USB, so there’s no need to carry the pin Nokia charger of old, and there’s even a headphones socket in the bottom which was missing in the previous model.
Device can be accessed through Facebook Messenger, microSD slot and the Opera Mini browser for basic web surfing.
It does have a removable back cover and battery, and runs an updated version of the original’s S30 software.
Wood said: “There is a segment of the population that just wants a basic phone. From the stereotype of builder that just wants to call and text and if it gets broken it doesn’t matter, to the festival phone and the backup phone.”
“The 3310 is poised to be the biggest story of Mobile World Congress this year, where we’re surrounded by the most cutting edge technology available on the planet. Where phones have artificial intelligence in them, 4K screens that most people don’t even have on their TV at home, cameras that are more powerful than we’ve seen. And we’re all getting excited about a 17-year-old feature phone.”
The phone will cost about €49 ($52) when released in the second quarter of 2017. The handset is designed to appeal to people who can’t afford modern smartphones. It could also be an attractive first phone for kids, a second phone to use while traveling, or a temporary “burner” phone. The original cost in 2000 was £129.99 on pay as you go.
Old Nokia 3310 (2000)
New Nokia 3310 (2017)
|Operating system||Nokia Series 3000||Nokia Series 30+|
|Battery Life||Up to 2 weeks||A month on standby|
|Snake||Yes||Yes-but its not the same|
“This is what consumers have been asking us for, and so we decided that we’d just do it and have some fun with it, said Florian Seiche, president of HMD. “That’s the unique opportunity we have here at HMD with the Nokia brand.”
The Finnish start-up has partnered with Foxconn to help manufacture the device.
Nokia’s original 3310 sold over 100 million units, according to CCS Insight analyst Ben Wood, who called the phone a “worldwide phenomenon”